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Information × Registration Number 0218U005055, 0115U000409 , R & D reports Title Forming the marketing potential of innovation in engineering under condition of increased risk of marketing environment popup.stage_title Head Oklander Mykhailo, Registration Date 15-02-2018 Organization Odessa National Polytechnic University popup.description2 Object of research - marketing researches of innovations of machine-building enterprise. The paper substantiates that within the framework of marketing information systems, the concept of formation and the methodology of marketing research innovations that cover the whole innovation cycle are needed. It is shown that the development of the theoretical basis for the formation of the marketing potential of machine building innovations in the context of growing business risks is the main source of increasing the efficiency of economic activity. Product Description popup.authors Давидова Ганна Віталіївна Златова Ірина Олександрівна Кірносова Мирина Василівна Окландер Тетяна Олегівна Педько Ірина Анатоліївна Радкевич Лариса Альбертівна Чукурна Олена Павлівна Яшкін Дмитро Сергійович Яшкіна Оксана Іванівна popup.nrat_date 2020-04-02 Close