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Information × Registration Number 0218U006554, 0113U004892 , R & D reports Title Communicative-pragmatic and lingvokulturic aspects of the study of language units in different types of discourse. popup.stage_title Head Kondratenko Nataliiya, Registration Date 07-06-2018 Organization Odesa I.I.Mechnikov national university.Pervomaisk institute. popup.description2 As a result of the work done, the main approaches to the study of the discursive activity of speakers within the framework of institutional communication - political, economic, advertising, artistic and Internet discourse - were comprehensively explained and substantiated; The main concepts and categorical parameters of the functioning of discourses of various types are revealed; the linguistic features of realization of discursive activity and ways of its verbalization in the discursive space of Ukrainian, Russian and English languages are traced; carried out applied research - linguistic expertise of advertising and political texts.The analysis of artistic, political, mass media, advertising and economic types of discourse is carried out; The main models of suggestive influence in mass-media discourse were studied; Specificity of moral and ethical concepts of Ukrainian linguisticity is outlined; a communicative and pragmatic analysis of artistic discourse; a theory of language transformations in the media; axiological aspects of economic discourse are analyzed. Product Description popup.authors Билінська О.С. Вдовиченко Н.В. Корпусова М.С. Кутуза Н.В. Стрій Л.І. Яроцька Г.С. popup.nrat_date 2020-04-02 Close