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Information × Registration Number 0218U006669, 0115U006805 , R & D reports Title The formation of the marketing potential of trade enterprises popup.stage_title Head Bubenets Irina, Registration Date 10-07-2018 Organization Kharkiv State University of Food Technology and Trade popup.description2 Object - the process of forming and evaluation of trade enterprise marketing opportunity; aim - theoretic generalization of information concerning marketing opportunity and development organizational and economic rules for its improvement; methods general scientific and specific; the scientific novelty - development and specification of theoretic and concept principles for marketing opportunity of trade enterprise, scientific rationale of recommendations on forming strategic options for its development; results - theoretic and recommended practice of how to develop the scheme of trade enterprise marketing opportunity formation; introduced into the educational process of Kharkiv State University of Food Technology and Trade (statement approbation from 25.05.2016), production and trading enterprise (statement approbation from 21.11.2017); industry - retail trade in non-specialized stores with food range advantage. Product Description popup.authors Артеменко Віктор Станіславович Артеменко Станіслав Вікторович Баранова Алла Олексіївна Бубенець Ірина Георгіївна Коваленко Карина Вячеславівна Козуб Вікторія Олександрівна Коновалова Тетяна Володимирівна Кухарьонок Ольга Костянтинівна Фролова Тетяна Володимирівна Чатченко Ольга Євгенівна Янчев Володимир Володимирович popup.nrat_date 2020-04-02 Close