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Information × Registration Number 0218U006792, 0116U000334 , R & D reports Title Methodological basis for the formation of trust marketing popup.stage_title Head Popova Nadezhda, Registration Date 10-09-2018 Organization Kharkiv Institute of Trade and Economy of Kуіv National University of Trade and Economy popup.description2 The aim of the research is to provide methodological substantiation and methodological support to marketing decisions of organizations in the conditions of market transformations, which is subject to ideas and principles of marketing of trust. Objectives: - generalization of scientific knowledge about the historical transformation of philosophy, methodological principles, goals and objectives of marketing of trust; - knowledge of modern philosophy of marketing of trust and scientific evaluation of the formed objective and subjective conditions of its development in Ukraine. Obtained results: - theoretical substantiation of the modern philosophy of marketing of trust and scientific evaluation of the formed objective and subjective conditions of its development in Ukraine; - generalization of world experience and theoretical substantiation of methods of implementation of marketing of trust at micro and macro levels. Product Description popup.authors Андрющенко Олена Борисівна Базалієва Людмила Віталівна Катаєв Андрій Володимирович Кононов Олександр Іванович Невертій Ганна Сергіївна popup.nrat_date 2020-04-02 Close