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Information × Registration Number 0218U006853, 0112U000534 , R & D reports Title Organizational - economic and marketing research of pharmaceutical activity. popup.stage_title Head Gudzenko Alexander Pavlovych, Registration Date 24-09-2018 Organization State Institution "Lugansk State Medical University" popup.description2 The work is devoted to the study of the introduction of government programs on state regulation of prices for medicines and reimbursement systems in the regional pharmaceutical market of the Lugansk region and determining directions for increasing the economic affordability of medicines for the population. Also in the work were studying the approaches to the formation and assessment of the logistics potential of pharmaceutical companies, the study of the state of assortment management and prescription drugs, conducted market research on the market of antifungal medicines. Based on the results of the research, the factors that have ensured successful implementation of government programs to increase the economic accessibility of medicines to the population and directions for their expansion and improvement are identified. A methodology for assessing and using the logistics potential of public pharmaceutical enterprises was developed. Product Description popup.authors Барнатович Світлана Василівна popup.nrat_date 2020-04-02 Close