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Information × Registration Number 0218U007161, 0118U006322 , R & D reports Title Reengineering of business processes of the marketing sphere of industrial enterprises, as a component of output of domestic products to international markets popup.stage_title Head Taraniuk Leonid Mykolayovich, Доктор економічних наук Registration Date 20-12-2018 Organization Sumy State University popup.description2 The object of the research is the reengineering of business processes of the marketing sphere of industrial enterprises. The purpose of the work is to develop theoretical and methodological principles for reengineering the business processes of business entities in the marketing sphere, which is aimed at increasing the marketing potential of companies and the output of domestic products to international markets and the practical testing of the proposed theoretical and methodological principles of reengineering business processes in the marketing work of companies . Methods of research - the dialectic method of cognition, the system approach, the method of economic-statistical analysis, the comparative method, the fundamental positions of modern economic theories, the concept of change management and innovation management, the method of logical generalization, system-structural analysis, factor analysis, methods of economic and mathematical modeling, methods of expert evaluations, structural-logical modeling. The report reflects the theoretical aspects of reengineering business processes in the marketing industry of industrial enterprises. The organizational and economic provision of reengineering of business processes in the marketing of companies has been formed. The methodological provisions of reengineering of business processes in the work of business entities are researched. The conceptual approaches to implementation of reengineering of business processes in marketing at work are determined. The scientific - practical principles of reengineering business processes in the marketing sphere at industrial enterprises are considered. The research results are implemented at 3 enterprises of the city of Sumy. In the course of work, the goal of research was achieved and the specified tasks were solved. Product Description popup.authors Кобизський Денис Сергійович Мандич Олександра Валеріївна Таранюк Каріна Вікторівна popup.nrat_date 2020-04-02 Close