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Information × Registration Number 0218U007790, 0118U006198 , R & D reports Title Modeling of adaptive management system of online retailers marketing commodity policy popup.stage_title Head Natorina Alona, Registration Date 19-12-2018 Organization State Scientific Institution "Institute of Educational Analytics" popup.description2 The research object - the modelling of adaptive management system of online retailers marketing commodity policy. The purpose of the work - theoretical and methodological foundations justification and the development of practical modeling adaptive management system of online retailers marketing commodity policy for the marketing product strategy identification. Research methods - a system of general scientific and special methods, including survey method; expert assessment method; multidimensional statistical methods; economic and mathematical modeling. The basic approaches of the scientific and methodological approach to identifying the trajectory of online retailers' development are developed. The conceptual model of adaptive management system of online retailers marketing commodity policy is justified. A multi-contour space of management system of online retailers marketing commodity policy is developed, where the impact immanent components are substantiated and systematized, and the latent root causes that determine components are identified. The canonical models for the evaluation of the impact immanent components on the management system are developed. The econometric model of adaptive management system of online retailers marketing commodity policy, as well as a practical basis for the algorithmization of marketing product strategy implementation, are created. Theoretical and methodical approaches and conclusions formulated in the work are appropriate for the systematic online retailers' usage when justifying and making informed management decisions. Product Description popup.authors popup.nrat_date 2020-04-02 Close