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Information × Registration Number 0219U001722, 0116U000408 , R & D reports Title Marketing strategies of enterprises in the automotive industry popup.stage_title Head Krause Olga, Registration Date 21-02-2019 Organization Ternopil National Technical Ivan Puluj University popup.description2 The paper considers the history of development of the domestic automobile industry and the current state of the automotive industry; the experience of institutional automotive regulators in developing countries and in developed market economies is researched; the methodical aspects of forming demand for products of automobile construction enterprises are investigated; the mechanism of ensuring effective planning at automobile industry enterprises is proposed; the peculiarities of the transformation of management of formation and realization of strategic potential of the investigated enterprises are considered; a system of information and analytical technologies for the application of the marketing mechanism to the formation and implementation of strategic potential of enterprises is proposed; the influence of marketing support on the effectiveness of the strategic potential of enterprises is determined; the basic components of the marketing strategy of the enterprises of automobile industry development are revealed; Modeling and development of the marketing strategy for the enterprises of the automobile industry industry was carried out. Product Description popup.authors Бурліцька Оксана Петрівна Голда Надія Михайлівна Радинський Сергій Віталійович Фалович Володимир Андрійович Якимишин Лілія Ярославівна popup.nrat_date 2020-04-02 Close