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Information × Registration Number 0219U003726, 0119U002562 , R & D reports Title Increase of consumer attractiveness of enterprise services popup.stage_title Head Parfentenko Irina, Registration Date 02-05-2019 Organization The Kharkov state polytechnical university popup.description2 Object of research: the process of substantiation decisions about planning of marketing activity of the enterprise, in particular increase of consumer attractiveness of the enterprise services. The purpose is to substantiate the theoretical and methodological foundations of supporting decision-making on increasing the consumer attractiveness of the company's services on the basis of taking into account tasks of social responsibility realization, strengthening of image and development of the enterprise's potential. Methods of research: models and methods of decision-making support for planning of marketing activity of the enterprise on the basis of synthesis of tasks of realization of social responsibility, strengthening of image and development of enterprise potential. The following results were obtained: the models of decision-making support for strategic planning the marketing activity of the enterprise were constructed on the basis of the synthesis of tasks of social responsibility and strengthening of the enterprise's potential; the algorithm of marketing research taking into account the characteristics of the B2C sector is developed; the theoretical bases of the analysis of the motivational potential of the enterprise are offered. The practical significance of the results is that they form the toolkit for analytical support for decision-making on planning the marketing activities of the enterprise, in particular, in order to increase the consumer attractiveness of the company's services. Product Description popup.authors Андрєєва Євгенія Леонідівна Парфентенко Ірина Анатоліївна Потрашкова Людмила Володимирівна Сокол Катерина Михайлівна popup.nrat_date 2020-04-02 Close