Search academic texts

Information × Registration Number 0219U004592, 0118U000717 , R & D reports Title Organizational and economic mechanism of marketing activity of trading enterprises popup.stage_title Head Shtal T., Registration Date 11-09-2019 Organization Kharkiv State University of Economics. The Department of Finance popup.description2 The purpose of the work is to develop an organizational and economic mechanism of trading enterprises marketing activities support. The subject of the study is theoretical, methodological and practical aspects of the formation and use of an organizational and economic mechanism of trading enterprises marketing activities support. Methods of research - logical generalization, method of comparative analysis, system analysis, analysis and synthesis, morphological analysis, statistical analysis, method of formalization, classification-analytical. The basic stages of the marketing activity of the trading enterprise are determined. The methodical basis of the formation of wholesale and retail trade enterprises organizational structures is developed. A methodical approach to assess the factors of the environment affecting the logistic activity of the trading enterprise has been developed. A statistical analysis of the volumes of wholesale and retail trade in Ukraine is done. An economic mechanism of implementing brand-technology is formed. A system of indicators for assessing the effectiveness of trading enterprise marketing activities and the effectiveness of brand management and organizational structure of logistics activities are created Product Description popup.authors Зубко Дар'я Олександрівна Проскурніна Надія Вікторівна Ткаленко Наталія Олегівна Уварова Анастасія Євгенівна Шталь Тетяна Валеріївна popup.nrat_date 2020-04-02 Close