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Information × Registration Number 0219U004593, 0118U000811 , R & D reports Title Improvement of the activity of the tourist enterprise on the basis of the use of 3-D technologies in the development of event-tourism activities popup.stage_title Head Naumik-Gladka K. G., Registration Date 11-09-2019 Organization Kharkiv State University of Economics. The Department of Finance popup.description2 The purpose of the study - Development of marketing and socio-psychological tools for management of cluster services in the field of event-tourism activities. The statistical analysis of tourist flows of the Kharkiv region for 2012-2016 was carried out. The analysis showed that the organization of event events, especially of international character, is promising for the development not only of the tourist industry, but also of related industries. Recommendations for the organization of event events with the help of marketing and socio-psychological tools are developed. A comprehensive program of tourism product promotion in the field of tourist activity is proposed. Object of research - the processes of providing tourist services in the event-sphere at application. The subject of research is a cluster of services in the field of event-tourism activity. The scientific novelty of the work is as follows: the priority directions of the event tourism in the Kharkiv region have been further developed, a comprehensive approach with the use of marketing and socio-psychological tools in organizing the event of tourism activity is proposed. The main results obtained in the course of the conducted research were introduced into the activity of FOP Gladkyy Yu.M.5481 Product Description popup.authors Вовк Катерина Михайлівна Золотухіна Анастасія Сергіївна Кравченко Владислав Валерійович Наумік-Гладка Катерина Георгіївна popup.nrat_date 2020-04-02 Close