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Information × Registration Number 0219U004609, 0117U007642 , R & D reports Title Organizational and economic foundations of strategic management by marketing activity of enterprises in international markets popup.stage_title Head Shtal T., Registration Date 12-09-2019 Organization Simon Kuznets Kharkov National University of Economics popup.description2 Developed recommendations to improve diversification of product and geographical structure of foreign economic activity of Kharkov region. Methodical approach to identifying the nature of trade wars and systematization tools of hidden protectionism. Improved methodological support of analysis and evaluation of economic development of the country in the sphere of customs regulation. And systematized the tools and strategic options in international marketing strategy with the use of software and analytical systems that are designed to increase the efficiency of marketers. The scheme of formation of strategy of development of export potential of industrial enterprises. Developed and proposed a technique of formation of strategy of development of the international activities of an enterprise using the analytic hierarchy process. Developed a comprehensive approach that focuses on the study of the level of effectiveness of marketing activities of enterprises in foreign markets on the basis of the criteria of certainty, commitment, compliance and consistency. Systematic methods of evaluation of country risk in the complex strategic management of international marketing activities of domestic enterprises, taking into account the peculiarities of modern foreign economic complex of Ukraine and development of the world economy. Product Description popup.authors Іванієнко К. В. Астахова І. Е. Бестужева С. В. Бондаренко Л. М. Вовк В. А. Громенкова С. В. Котиш О. М. Мілько І. В. Проскуріна Н. В. Резнікова Т. О. Серпухов М. Ю. Стахорська С. І. Шталь Тетяна Валеріївна popup.nrat_date 2020-04-02 Close