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Information × Registration Number 0219U004782, 0118U006928 , R & D reports Title Formation of a strategy for sustainable economic development: marketing aspect. popup.stage_title Head Gonchar Viktoriya Vasilivna, Registration Date 07-11-2019 Organization State Higher Educational Institution "Pryazovskyi State Technical University" popup.description2 Object of research - processes of sustainable economic and marketing development of industrial enterprises. Purpose of the work - theoretical, methodological and applied justification of the development of the concept of sustainable development, taking into account the marketing aspect in the strategic management system of the enterprise to improve performance indicators, increase competitiveness and social responsibility. Subject of research - set of theoretical, methodological and methodical approaches and methods to formation and development of strategy of sustainable economic development of the industrial enterprises taking into account marketing aspect. Methods of research: analysis and synthesis; system generalization; comparative analysis, method of concrete and abstract comparative characteristics. Recommendations were developed to improve information and analytical support for the sustainable economic development strategy of an industrial enterprise, to form an investment policy for an industrial enterprise within the framework of a sustainable development strategy, to create a motivational mechanism for ensuring sustainable development of personnel, a distinctive feature of which is the identification of motivated predictive reactions to a set of socio-economic conditions internal motivational environment.. The results of the research are used in the educational process in the preparation of bachelors and masters in the specialty 075 "Marketing" and masters in the specialty 073 "Management" in the educational and professional program "Business Administration". The novelty lies in the formulation and solution of the scientific problem of substantiating theoretical propositions and methodological approaches to formulating strategies for the sustainable economic development of industrial enterprises, taking into account the marketing aspect in the context of globalization processes, which will contribute to the achievement of a high level efficiency of competitiveness of domestic economic entities. Effectiveness of the implementation - the proposed development allows to assess the overall effectiveness of the enterprise strategy, including its business modernization, in the context of development results and will contribute to the strategic dialogue between the enterprise and society in the direction of sustainable development. - The sphere of use - the economic system of Ukraine, the industrial enterprises and regions. Product Description popup.authors Богачов Олексій Сергійович Боднарук Оксана Вікторівна Бурак Павел Валерійович Гончар Вікторія Василівна Горохова Тетяна Вадимівна Заіка Юлія Андріївна Калінін Олександр Володимирович Коростова Ірина Олександрівна Макаров Анатолій Миколайович Мальцев Максим Миколайович Обухова Наталя Олександрівна Шлапак Наталія Степанівна Якименко Ірина Юріївна popup.nrat_date 2020-04-02 Close