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Information × Registration Number 0219U005574, 0113U006454 , R & D reports Title Marketing of scientific and technical products of the machine-building, fuel and energy, petrochemical complexes and printing companies in the industrial market popup.stage_title Head O. V. Zozulyov, Кандидат економічних наук Registration Date 18-12-2019 Organization Faculty of аircraft and space systems NTUU "KPI" popup.description2 The scientific and methodical approach to evaluating the effectiveness of the implementation of innovative scientific and technological development based on the determination of the elasticity of the expected benefits for industrial consumers from the introduction of innovative developments in the cognitive aspects in view of rational, emotional, motivational and psychological components of behavior that allows to develop management measures to improvement of innovative activity of enterprises of machine-building, fuel-energy, petrochemical complexes and pi printing enterprises; The theoretical and methodological position forming business areas within the development of scientific and technical products, allowing enterprises to increase resistance to the vicissitudes of the market environment, create additional entry barriers for competitors and increase profitability in general. Improved process using marketing tools in the implementation of scientific and technological development, which allows us to identify promising innovations, evaluate their market prospects and choose the best options for implementation. The model phased integrated marketing risk assessment based on modeling of consumer behavior attributes variability in conditions and competitive product pricing strategies to determine the forecast cash flow in the implementation of scientific and technological project, which enables to determine the probable yield different levels of scientific and technological project. Product Description popup.authors Єремеєва Н.С. Бажеріна К.В. Гавриш Ю.О. Гнітецький Є.В. Зозульов О.В. Кубишина Н. С. Лебеденко С.О. Писаренко Н.Л. Солнцев С. О. Стадніченко В.В. Царьова Т.О. Черненко О.В. Шульгіна Л.М. Юдіна Н.В. Язвінська Н.В. popup.nrat_date 2020-04-02 Close