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Information × Registration Number 0219U006183, 0116U006359 , R & D reports Title Application of marketing and innovation in various fields popup.stage_title Head Teletov Alexandr Sergeevich, Registration Date 16-04-2019 Organization Sumy State University popup.description2 Object of research - the state of the marketing environment of subjects of various spheres of economic activity in conditions of innovative development. The purpose of the work is the development and scientific substantiation of theoretical and methodological and methodological foundations of the research of various spheres of marketing in the conditions of innovative development. Methods of research - General scientific and special methods of scientific knowledge, system approach, epistemological analysis, fundamental concepts of modern economic theories, modern concepts of management and innovation, statistical analysis, method of logical generalization, system-structural analysis, factor analysis, methods of fuzzy logic, methods of expert evaluations . The tendencies in nontraditional spheres of marketing activity under the conditions of innovative development are explored: application of marketing in sports industry, commercialization of innovation activity, creation and improvement of information technologies, etc. It is proved that Ukrainian football clubs should start using modern marketing tools, improve pricing policy, a set of communication measures and distribution networks, and also introduce into the personnel structure of the club of qualified marketers. The theoretical aspects of the commercialization of innovative products are investigated, its essence and content are outlined, as well as the place of commercialization in the innovation process of the industrial enterprise is determined. It is substantiated that it is expedient for the subject of marketing activity to have a vector of development aimed at developing and introducing into the market fundamentally new technological solutions - products of "breakthrough innovations". The study of the state and analysis of the main disadvantages of the sites of industrial enterprises as innovative communication tools was conducted, and the principles of creating a site for industrial enterprises were proposed. Product Description popup.authors Івашова Надія Василівна Ващенко Тетяна Володимирівна Летуновська Наталія Євгенівна Нагорний Євген Ігорович Олефіренко Олег Михайлович Пігуль Павло Володимирович Провозін Микола Васильович Шевлюга Олена Геннадіївна popup.nrat_date 2020-04-02 Close