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Information × Registration Number 0219U100157, 0116U003745 , R & D reports Title Development of the marketing potential of enterprise popup.stage_title Head Polishchuk Irynа I., Кандидат економічних наук Registration Date 28-01-2019 Organization Vinnytsia Institute of Trade and Economics of Kyiv National University of Trade and Economics popup.description2  The purpose of the work is to scientifically substantiate the current trends of the development of the marketing potential of the enterprise and develop directions for its improvement. Methods of research - dialectical, analysis and synthesis, induction and deduction, semantic and structural-logical analysis; system analysis; comparison, grouping, relative and averages, series of dynamics, graphic, economic-statistical analysis, sampling, surveys, expert evaluation; fuzzy logic, economic-mathematical modeling, logical generalization of results. The results of the study, which are applied, have found practical application at the base enterprise, which is confirmed by the relevant act of acceptance of scientific and technical products in research work under contract No. 15, in particular, the methodical recommendations for the development of the marketing potential of the enterprise are accepted for use in the practical activity of Limited Liability Company «Trade Wind». Product Description popup.authors popup.nrat_date 2020-04-02 Close