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Registration Number

0219U100457, 0117U003883 , R & D reports

Title

Improvement of the use of Internet technology tools in enterprise activities

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Head

Pylypiv Ihor V., Доктор історичних наук

Registration Date

13-02-2019

Organization

Ternopil National Economic University

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The object of the research of research work is theoretical and practical aspects of the process of managing the activity of the enterprise on the basis of Internet technologies. The purpose of the research work is to develop theoretical approaches, methodological and practical recommendations for the application of Internet technologies in the management of enterprises and the development of recommendations for the rational choice of technologies for using the company's Internet site as an instrument for promoting its products and services. Methods of research: comparison, analysis and synthesis, induction and deduction, calculation, monographic, analogy, system approach, observation, absolute and relative values, comparative and factor analysis, general scientific methods of knowledge of the objective nature of economic phenomena and processes, fundamental principles of management theory and marketing, scientific generalizations. The generalized scientific result of the work is the development of methodological recommendations for defining the improvement and promotion of the Internet site of the company PE "PrimA MED" for the development of activities and the conquest of new markets.

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