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Information × Registration Number 0219U101387, 0117U005269 , R & D reports Title Formation of mechanisms of marketing management of distributive policy of the enterprise popup.stage_title Head Kovalchuk Svetlana V., Доктор економічних наук Registration Date 15-07-2019 Organization Khmelnytskyi National University popup.description2 Development of theoretical and methodological provisions and practical recommendations for the formation, functioning and implementation of the mechanisms of management of distributive policy of the company in the conditions of activation of the European integration process was the purpose. The purpose of the research work was to improve existing approaches and develop qualitatively new approaches to the mechanisms of marketing management distributive policy of the enterprise. The following tasks had to be solved to achieve this goal: general theoretical and methodological principles of strategic development of the enterprise in the distribution system; the factors and preconditions of the process of formation of the distribution policy of the enterprise are estimated; Principles and methods of marketing management of distributive policy of the enterprise are investigated; the necessity of forming a perspective distribution model based on the principles of e-commerce has been proved. While performing research work, traditional and special research methods were used, among them: historical analysis and theoretical generalization in order to determine and establish the evolutionary development of scientific approaches to the essence of the concepts of «economic mechanism of marketing», «marketing management», «distribution», «distributive policy of the enterprise»; benchmarking and synthesis in order to study the organizational and legal forms of participants in the distribution system and to characterize distributive models and forms of interaction of business subjects; economic-statistical and financial-economic analysis for assessing the business environment of the functioning and resource potential of entities in the distribution system; economic-mathematical modeling in order to optimize logistics processes in the distribution system; graphical method - for visual presentation of theoretical and applied material   Product Description popup.authors Dybchuk Liudmyla V. Dobrovolska Kateryna A. Kovalchuk Svetlana V. Lazebnik Maxim R. Prynko Mariana S. popup.nrat_date 2020-04-02 Close