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Information × Registration Number 0219U101664, 0118U007179 , R & D reports Title Theory and practice of modern marketing research popup.stage_title Head Orlov Petro A., Доктор економічних наук Registration Date 11-10-2019 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  Report on the research work: 92 p., 13 tables, 18 figures, 103 literary sources. The purpose of the work is to develop theoretical and methodological support for the justification of the directions of development of modern marketing research. Object of research - marketing and marketing research in Ukraine and other countries of the world. Subject of research - theoretical and scientific practical recommendations and methodical approaches to marketing researches. The main results of the research and their scientific novelty are as follows: developed theoretical and methodical approach to revealing important factors of improving the quality of students' training, marketing of educational services and image of higher educational institutions of Ukraine; the methodical approach to the selection of potential partners of the enterprise is improved on the basis of their professional compliance; the theoretical provision of the formation of territorial branding components has been improved taking into account the needs of the strategy of socio-economic development of the country's territories; general contemporary contradictions and marketing problems and scientific recommendations for solving the conflict of the goals of socially oriented society and traditionally oriented enterprises by introducing elements of "marketing thinking" are grounded; Methodical recommendations on the use of psychological methods of pricing have been developed on the basis of research of their influence on the behavior of consumers. MARKETING, ECONOMY, MARKETING RESEARCH, DEVELOPMENT, ENTERPRISE, INFORMATION SPACE, TRENDS, MARKETING EVENTS, COMMUNICATIONS. Product Description popup.authors Бєлікова Надія Володимирівна Лях І. Орлов П.А. Притиченко Тамара Іванівна Тер-Карапетянц Юлія Us Maryna Igorivna Холодний Геннадій Олександрович popup.nrat_date 2020-04-02 Close