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Information × Registration Number 0220U100152, 0117U005360 , R & D reports Title Formation of the system of sosial marketing of retail chain in the international market popup.stage_title Head Androsova Tetiana V., Registration Date 10-01-2020 Organization Kharkiv State University of Food Technology and Trade popup.description2  The essence of the "socially oriented marketing" concept has been clarified; methodical support of the marketing system of trade networks on the international market has been developed; the metric of indicators of retail networks readiness to use social marketing has been improved; the effectiveness of the social marketing system formation according to the criterion of growing loyalty, trust and perceived social responsibility has been evaluated, and a scientific and methodological approach to modeling the behavior of the social marketing system of trade networks on the international market has been justified; methodological provisions for strategic forecasting of social marketing system implementation performance have been developed. Product Description popup.authors Androsova Tatyana V. Arisukwu Paul U. Velichko Katerina Yu. Hrynko Pavlo L. Zubko Daria O. Kozub Victoria Olexandrivna Kozub Sergiy O. Kot Mykyta S. Kot Olena Volodymyrіvna Kruglova Olena A. Pechenka Oksana I. Proskurnіna Nadiya V. Tishchenko Oksana O. Uvarova Anastasia Ye. Ushakova Natalia G. Chernyshova Larysa O. Shtal Tetyana V. popup.nrat_date 2020-04-02 Close