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Information × Registration Number 0220U100708, 0118U003667 , R & D reports Title Media Content Management System popup.stage_title Head Verba Oleksandr A., Кандидат технічних наук Registration Date 24-01-2020 Organization National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute" popup.description2 The work consists of an introduction, three sections and one application. Total workload: 83 sheets of text, 52 illustrations. In preparation, literature from 30 different sources was used. Topicality. The relevance of the study is explained by the need to highlight the main features of target marketing platforms as tools for promotion in Internet marketing. Every company that strives to develop, expand its business and adapt to the demand and competitive environment, constantly upgrade its business and use innovative approaches to promote business on the Internet. The purpose and objectives of the study. The purpose of this work is to investigate the process of planning and managing Internet marketing using target marketing platforms. To achieve the goal, the following tasks were set and solved: 1. Consider existing target marketing platforms as tools for promoting Internet marketing. 2. To substantiate the need for creation and existence of platforms for automation of the processes of launching targeting, review of existing decisions. 3. Define the principles of work of the most famous platforms for targeting automation ("Cerebro Target", Repper.ninja, Tooligram, Publer, Advancets, Starcomment, Simplebooklet, Hiconversion, AdLabs Target, Ad Ninja, Aori, Atuko, Marilyn, Oneretarget, Plarin, Sociate. Targeting, Iskander, OnlyTolk) 4. Consider usage features and analyze algorithms in existing platforms. 5. Consider and evaluate the cost of running on existing platforms, the order of connection. 6. Describe the massive generation of creatives and targeting targeting settings, save custom templates, deferred moderation, bid management, advanced statistics, and support for retargeting databases.  Object of the study - this work is a platform for managing target marketing within the framework of marketing communications policy, in terms of its manifestations and significance. The subject of the research is a platform for target marketing. Product Description popup.authors Verba Oleksandr A. Vynohradov Yurii M. Melnyk Dmytro H. Tsymbal Denys P. popup.nrat_date 2020-04-02 Close