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Registration Number

0220U101424, 0119U102263 , R & D reports

Title

Market research of the potential of the market of public transport services of Ternopil.

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Head

Borysova Tetiana M., Доктор економічних наук

Registration Date

11-02-2020

Organization

Ternopil National Economic University

Description

The object of study is the process of economic and social development of the urban public transport services market. The purpose of the project is to develop a methodological approach to assessing the potential level of the urban public transport services market. Research methods - dialectical method of cognition, fundamental analysis, retrospective analysis and method of argumentation; methods of strategic analysis, abstract-logical, comparative-statistical analysis, tabular-graphical methods, monographic, sociological and expert polls, methods of grouping and questioning, index method, inductions and deductions, theory of system analysis. The results of the research and their scientific novelty: the structure of marketing potential of market services was improved, which was supplemented by another component - ideological marketing potential, which characterizes the level of orientation of the enterprise on marketing; further developed methodological provisions for assessing the level of marketing potential for sustainable development by supplementing with a number of indicators and establishing weights using the expert method. The research findings identified priority vectors for improving the quality of urban public transportation services based on empirical research.

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Ivanechko Nelia R.
Borysova Tetiana M.
Krulevskyi Anton V.
Melnyk Vasylyna Ya.
Protsyshyn Yuliia T.
Khrupovych Svitlana Ye.