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Information × Registration Number 0220U101568, 0117U004763 , R & D reports Title Marketing support the effective functioning of enterprises popup.stage_title Head Morokhova Valentyna O., Registration Date 13-02-2020 Organization Lutsk National Technical University popup.description2  Report - 124 pages, 11 tables, 23 figures, 124 references, 11 appendixes MARKETING, MARKETING TOOLS, INNOVATIVE MARKETING, MARKETING ANALYSIS, STRATEGIC MARKETING MANAGEMENT The purpose of the work is to develop theoretical provisions and methodological bases of marketing support for the effective functioning of enterprises and to develop practical recommendations on the mechanism of its formation and implementation in modern economic conditions. The object of study - the components of marketing support for the functioning of enterprises. The subject of the research is theoretical and methodological and applied principles of marketing support for the effective functioning of enterprises. The main purpose of this research is to improve the existing and develop new theoretical and methodological foundations of marketing to ensure the effective functioning of enterprises. In particular, the main focus of the implementation of this research is on the formulation of design decisions on the development of the organizational and economic mechanism of marketing to ensure the effective functioning of enterprises. To solve the tasks in the process of research used both general and special methods: logical analysis, comparison and grouping, graphical method, marketing analysis. The first section improves the theoretical approaches to substantiate the components of marketing to ensure the effective functioning of enterprises. In the second section the methodological approaches of estimation of components of marketing support of effective functioning of the enterprises are systematized and the applied aspects of analysis and estimation of efficiency of components of marketing support of activity of enterprises are considered. In the third section the organizational and economic mechanism of marketing support for innovative development of enterprises is substantiated. Product Description popup.authors Boiko Olga V. Gerasimyak Nelia V. Zdryliuk Viktoriya B. Klimovich Olga M. Kovalchuk Oleg V. Lorvi Iryna F. Morokhova Valentyna O. popup.nrat_date 2020-04-02 Close