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Information × Registration Number 0220U101707, 0119U100179 , R & D reports Title Development of scientific and methodological foundations and practical tools for evaluating of the product innovations commercial (market) prospects. popup.stage_title Head Nagornyi Yeugene I., Кандидат економічних наук Registration Date 18-02-2020 Organization Sumy State Pedagogical University named after A. S. Makarenko popup.description2  The researchers have developed a scientific and methodological approach to assessment and determination of commercial failures of commodity market innovations; organizational and economic prerequisites of the need to introduce the procedure of marketing testing in order to evaluate marketability of commodity innovations have been defined and based on those, the theoretical and methodological approach to conducting this procedure has been formed; the theoretical and methodological approach to rationalization of choice of commodity innovations projects to be developed has been improved; the theoretical and methodological approach to foresight research of future needs in commodity innovations has been upgraded. Product Description popup.authors Illiashenko Nataliia S. Biloshkurska Nataliia V. Berezova Svitlana M. Golysheva Ievgeniia O. Gryshchenko Olena F. Dieniezhnikov Sergii S. Nagornyi Yeugene I. Omelianenko Vitalii A. Omelianenko Olena M. popup.nrat_date 2020-04-02 Close