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Information × Registration Number 0220U101911, 0119U102177 , R & D reports Title Improving methods for product promotion on an innovative basis. popup.stage_title Head Biletska Iryna M., Доктор економічних наук Registration Date 27-02-2020 Organization Ternopil National Economic University popup.description2 The object of the research is the theoretical and practical aspects of the development of the management of the promotion of goods, to use non-standard and most modern ways of taking into account the peculiarities of the international environment. The purpose of the research work is to deepen the theoretical foundations of the research and to develop theoretical provisions and practical recommendations for enhancing the effectiveness of the promotion of goods in the domestic and international markets, taking into account the peculiarities of their development. Research methods: comparison, analysis and synthesis, induction and deduction, computational, monographic, analogy, formalization and logical approach to the study of relevant processes, empirical knowledge, methods of statistical, logical analysis, grouping, comparison, observation and graphical analysis, methods of analysis of expert information , generalizations, formal-logical and others. Product Description popup.authors Biletska Iryna M. Zhekalo Hanna I. Korol Volodymyr S. Kosylo Khrystyna M. Romanchukevych Maryana Yo. popup.nrat_date 2020-04-02 Close