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Information × Registration Number 0220U102148, 0119U103824 , R & D reports Title Management of commercial activity of a trading enterprise popup.stage_title Head Tsihanovska Olena M., Registration Date 10-03-2020 Organization Ternopil National Economic University popup.description2 The object of study - advertising support for the management of the trading enterprise. The main purpose of the research work is to substantiate theoretical provisions and to develop practical recommendations for improving the advertising activity of the enterprise in the present conditions. The subject of the research work is a set of theoretical, methodological and applied aspects of improving the marketing activity of the enterprise in general and the development of plans for the implementation of advertising activities of the enterprise in particular. Methods of work - evaluation, analysis, induction, formalization, comparison, empirical cognition, grouping, synthesis, observation, etc. The scientific results obtained from a comprehensive theoretical and methodological study of the directions of improvement of the advertising activity of the enterprise create prerequisites for the objective evaluation of the internal activity of the entity and the adoption of appropriate management decisions aimed at ensuring the efficiency of the enterprise's economic activity. Product Description popup.authors Donchak Lesya G. Mazur Vitalii H. Martusenko Iryna V. Melnyk Victoria I. Pohrishchuk Oleh B. Semchuk Inna V. Harchuk Svitlana A. Tsihanovska Olena M popup.nrat_date 2020-04-02 Close