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Information × Registration Number 0220U102208, 0119U103439 , R & D reports Title Management of trade enterprise development in the conditions of formation of innovative economy popup.stage_title Head Proskurnina Nadiya V., Registration Date 11-03-2020 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  The purpose of the work is to develop theoretical and practical recommendations for managing the development of a trading enterprise in an innovative economy. The subject of research is theoretical, methodical and practical aspects of managing the development of a trading enterprise in the conditions of innovative economy. Research methods - logical generalization, method of comparative analysis, system analysis, analysis and synthesis, morphological analysis, statistical analysis, method of formalization, classification and analytical. A system of indicators has been formed, including single and integrated indicators, which reflect the level of organizational and economic support of logistic activity of trading enterprises. The level of organizational and economic support of logistic activity of the trading enterprise is determined. The advantages of using messengers in marketing activities as effective tools for customer feedback are analyzed. The expediency of using chatbots as a component of innovative marketing technologies in a trading enterprise is determined. The role of brand formation in a trading enterprise is determined. Brand management strategies under the conditions of innovative development of a trading enterprise are investigated. A system of indicators for evaluating the effectiveness of brand management of a trading company has been formed. The basic instruments of economic stimulation of top managers of a trading enterprise are identified. The main results of the study were implemented at LLC "SKLOTSENTR KHARKIV". INNOVATIVE DEVELOPMENT, COMMERCIAL ENTERPRISES, ORGANIZATIONAL AND ECONOMIC SECURITY, LOGISTIC ACTIVITY, MARKETING TECHNOLOGIES, INSTANT MESSENGER, CHAT BOTS, BRAND, BRAND MANAGEMENT, WHOLESALE, SYSTEM OF INDICATORS OF EFFICIENCY, ECONOMIC INCENTIVES, SENIOR MANAGERS Product Description popup.authors Zubko Daria O. Proskurnina Nadiya V. Svyashchuk Sofiya A Tutova Anastasiya S. Uvarova Anastasia Ye. popup.nrat_date 2020-04-02 Close