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Information × Registration Number 0220U102915, 0117U004701 , R & D reports Title Formation and implementation of innovation and investment policy of tourism development. popup.stage_title Head Bezuhlyi Ihor V, Registration Date 24-06-2020 Organization Chernihiv National University of Technology popup.description2  The essence of the state innovation and investment policy for the development of recreational and tourist sphere is revealed. a state that should be systematically compared with the innovation policy of the most attractive countries for tourists, creating a national model of innovation management. This policy should be implemented within a sectoral approach. The analysis of the world experience of innovative development of tourism shows the prospects for the introduction of marketing, information technology, activation of public-private partnership. introduction of marketing technologies in tourism means development and implementation of a tourist brand as formed in the minds of consumers of leisure services a set of ideas, associations, opinions on the offer of services, their quality, location of infrastructure, natural and recreational and cultural resources, health properties of territories and resorts, the level of development of network structures that affect the motivation of tourists to visit Ukraine. Significant potential for innovative development of tourism lies in the concept of public-private partnership, the implementation of which encourages the search for new organizational forms. Forms of public-private partnership are generalized examples of interaction between government and private partners, which are used to meet public needs. Concessions and leases were the most widespread. But as a result of the implementation of public-private partnership projects in the recreational and tourist sphere, direct or latent change of ownership of cultural monuments cannot be allowed. Significant opportunities for the development and implementation of such projects are in the monument of conservation activities. Product Description popup.authors Alieshuhina Nataliia O Bezuhlyi Ihor V Bezuhlyi Igor V Zelenska Olena O Rohovyi Andrii V popup.nrat_date 2020-07-03 Close