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Information × Registration Number 0220U103742, 0120U104271 , R & D reports Title The market segment marketing research of agricultural spare when entering foreign markets popup.stage_title Head Proskurnina Nadiia V., Registration Date 16-11-2020 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  The object of research is the process of marketing activity of the Association "Chuguiv Diesel Equipment", which produces spare parts for the fuel system in the segment of agricultural spare parts and provides a range of services for the restoration of parts, components and mechanisms of fuel equipment. The purpose of the study is to substantiate the theoretical and practical recommendations for the formation of a system of marketing tools and technologies for the entry of the studied enterprise into the foreign market on the basis of marketing research of the segment of agricultural spare parts. Research methods are methods of scientific abstraction, logical analysis, synthesis, induction, systems approach, etc. The influence of the system of marketing communications on the export activity of the enterprise is determined on the basis of the competitive analysis of the market, which is carried out within the framework of the marketing research of the segment of agricultural spare parts at entering the foreign market. The segmentation of the target audience of the Polish market, which according to the competitive analysis was chosen as the most attractive for the potential growth of exports of the researched enterprise, was carried out. Based on the results of the research, a program for the development of marketing activities of the enterprise was developed, which includes a system of marketing tools using new Internet technologies for the researched enterprise of the Association "Chuguiv Diesel Equipment". Implementation of the developed measures and recommendations for improving the system of marketing tools-technologies for the Association "Chuguiv Diesel Equipment" when entering foreign markets can be used in practice in the activities not only of the studied enterprise, but also other enterprises of Ukraine working in the segment of agricultural spare parts. increasing the efficiency of their activities in Product Description popup.authors Astakhova Iryna E. Kurtsev Oleksii Yu Proskurnina Nadiya V popup.nrat_date 2020-11-16 Close