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Information × Registration Number 0221U101218, 0119U103820 , R & D reports Title Economic expertise of marketing activities in the conditions of globalization of the world economy popup.stage_title Head Panasiuk Valentyna M., Кандидат економічних наук Registration Date 18-01-2021 Organization Ternopil National Economic University popup.description2 The object of research is the current system of economic expertise of marketing activities of Gazpostach PJSC Ternopilmiskgaz in the context of increasing its efficiency. The main purpose of the research work is to substantiate the theoretical provisions and develop practical recommendations for improving the economic expertise of marketing activities in the context of globalization of the world economy SE "Gazpostach" PJSC "Ternopilmiskgaz". The subject of research work is theoretical and methodological tools and practical aspects of analytical support of economic expertise of marketing activities. Methods of work - comparison, analysis, synthesis, induction, deduction, graphical, computational, SWOT-analysis, PEST-analysis, expert evaluation, formalization, analogy, etc. The scientific novelty of the conducted scientific researches is that the following is carried out: substantiation and development of the organizational and economic mechanism of formation of accounting maintenance of management of marketing strategy of the enterprise; development of a methodical approach to conducting economic expertise of marketing activities through the use of analytical tools; formation of practical recommendations for improving the accounting and analytical support of marketing activities of Gazpostach PJSC "Ternopilmiskgaz" in the context of globalization of the world economy. The generalized scientific result of the work is the development of a set of methodological recommendations for improving the analytical support of economic expertise of marketing activities of SE "Gazpostach" PJSC "Ternopilmiskgaz" in order to operate in the short and long term. The obtained scientific results from a comprehensive theoretical and methodological study of economic expertise of marketing activities in the context of globalization of the world economy are aimed at qualitative changes in the conduct of activities and the formation of effective management strategies. Product Description popup.authors Panasiuk Valentyna M. Chereshnyuk Oksana M. Shynkaryk Mykola I. popup.nrat_date 2021-01-18 Close