Search academic texts

Information × Registration Number 0221U101370, 0118U007216 , R & D reports Title Ensuring the competitiveness of enterprises in the conditions of infrastructure development of retail trade popup.stage_title Head Buhrimenko Roman M, Кандидат економічних наук Registration Date 20-01-2021 Organization Kharkiv State University of Food Technology and Trade popup.description2  Theoretical bases and methodical tools of maintenance of competitiveness of the enterprises in the conditions of infrastructural development of retail trade are proved: preconditions of formation and use of the concept of infrastructural marketing are revealed; the evolutionary aspects of the processes of retail infrastructure formation are considered; provided the tools of infrastructure marketing in the system of retail development; subject-object interactions in the infrastructural space of retail trade are considered. Theoretical bases of creation of new market space of the enterprises of retail trade are systematized. The network paradigm of retail trade development in the consumer goods market is considered. Methodical approaches to the creation of a new market space of retail enterprises have been developed. Product Description popup.authors Bugrimenko Roman M Volosov Anatoly M Zonwire Austin Z Mykhailova Olena V Smirnova Polina V Smolnyakova Nataliya M Chorna Maryna V Shinkar Svetlana M popup.nrat_date 2021-01-20 Close