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Information × Registration Number 0221U101521, 0115U007157 , R & D reports Title Development of management and marketing in the agricultural sector of Ukraine in conditions of economic globalization popup.stage_title Head Zapsha Galina М., Доктор економічних наук Registration Date 22-01-2021 Organization Odessa State Agrarian University popup.description2 The purpose of research is to substantiate and develop theoretical provisions, methodological approaches and scientific and applied recommendations for the development of management and marketing in the agricultural sector of Ukraine's economy in the context of economic globalization. Research methods: abstract-logical, monographic, systemic, dynamic, index and economic-statistical, grouping, observation, comparative, graphic, economic-mathematical. The main results obtained during the research: received further development of the justification for the objective nature of improving the management of the economic potential of agricultural enterprises and farms; improved management model for creating a cluster for the production and export of organic high-oleic sunflower oil; received further development of scientific provisions on the content of marketing of innovative products as a set of activities carried out in the field of design, production and market supply of newly created products. The key results of scientific research have found practical application in the development of economic development programs of macro- and macro-levels of economic management, in particular: 1) Department of investment and business activities of Bilyaiv DSA of Odessa region (substantiated recommendations for the implementation of the concept of the mechanism of management of integrated marketing communications of agricultural enterprises as a strategically sound system); 2) Department of agro-industrial and economic development of Berezivka DSA (proposals to create favorable conditions for the formation of a cluster for the production of organic high-oleic sunflower oil); 3) LLC "Agrofirma Maryanivska" Shiryaiv district of Odessa region (proposed mechanism for the development of integrated agromarketing systems); 4) SFG "Impulse" Berezovsky district of Odessa region (proposals for the transition to organic farming on the basis of economic and mathematical model). Product Description popup.authors Didur Hanna I. Zapsha Halyna M. Kazanji Alona V. Naida Iryna S. Sakhatskyі Mykola M. Sakhatskyі Mykola P. Smyrnova Natalia V. popup.nrat_date 2021-01-22 Close