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Information × Registration Number 0221U102848, 0118U007213 , R & D reports Title Theory and practice of behavioral marketing (industry aspect) popup.stage_title Head Savytska Nataliia L., Доктор економічних наук Registration Date 10-02-2021 Organization Kharkiv State University of Food Technology and Trade popup.description2  Object of research isa process of marketing managing the behavior of the subjects of market relations - contact staff, consumers, customers in various areas of economic activity. Goal of the workis tosubstantiate conceptual bases, methodical tools of behavioral marketing and generalization of experience of its application in various spheres of economic activity. Obtained scientific result of the work: conceptual principles of behavioral marketing are developed, applied tools are developed and practical recommendations of its application in educational, hotel and restaurant, food industry and trade are offered. The categorical apparatus of behavioral economics, system of methods for behavioral analysis are developed; a scientific and methodological approach and methodical tools of management of behavioral market actors are proposed. Scientific level of the obtained results.The results of the research were implemented in the activities of economic entities: SE "Hotel Complex"Kyiv", SE Hotel Complex "Natsionalny"; Lexus Kharkiv"Art-Lex" LTD; LLC"M.L.S"; LLC "Autocorrect" and in the educational process of Kharkiv State University of Food Technology and Trade. Product Description popup.authors Androsova Tetiana V Afanasieva Oksana P Dzhhutashvili Nataliia M Zhegus Olena V Zaretska Lilia M Kulinich Oksana A Melushova Irina Yu Mykhailova Mariia V Olinichenko Kateryna S Polevich Kateryna V Pominova I Iryna I Pryadko Olha M Sokol Natalya A Tarasov Ihor Yu. Ushakova Nataliia G Fedorenko Nelia Mykolaivna Chmil Hanna L popup.nrat_date 2021-02-10 Close