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Information × Registration Number 0221U103320, 0115U007009 , R & D reports Title Marketing support formation of enterprises development. popup.stage_title Head Vasiutkina Nataliia V, Доктор економічних наук Registration Date 18-02-2021 Organization Private higher educational institution "European University" popup.description2  The purpose of the study is to improve the theoretical and methodological foundations and develop practical recommendations for the formation of marketing support for enterprise development in Ukraine in conditions of economic instability and global challenges. Research methodology. The methodological basis of the study is a dialectical method of cognition and a systematic approach to the study of enterprise development based on the formation of integrated marketing support. Research methods. The theoretical and methodological basis of the study were the methods of fundamental and general scientific methodology of cognition of the studied phenomena and processes. The study used general scientific methods: the method of historical analysis, statistical and graphical analysis, financial and economic analysis, the method of hierarchization, compositional analysis, systems approach and others. The results of the work are the improvement of the mechanism of enterprise development on the basis of a marketing-oriented approach. The novelty of the results of work: the development of theoretical and methodological approaches and practical recommendations for the formation of marketing support for enterprise development. Relationship with other works: some results were reported at scientific and practical conferences, published in scientific journals. Predictive assumptions about the development of the object of study: further study of methodological approaches to the formation of marketing support for enterprise development. Key words: development, innovative development, sustainable development, marketing, values, value approach, marketing complex, relationship marketing, competitiveness, adaptability, social responsibility, ecological marketing, potential. Product Description popup.authors Vasyutkina Nataliya V Zhaivoronok Liliia V Kurguzenkova Ludmila A Mohylevska Olha Yu Nakonechna Alina V popup.nrat_date 2021-02-18 Close