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Information × Registration Number 0221U104337, 0116U000908 , R & D reports Title Research of Social Communications Systems and Instruments Effectiveness in Commercial, Social, Cultural and Communicative Vectors popup.stage_title Head Ivanova Olena A, Registration Date 15-03-2021 Organization Odessa I. I. Mechnikov National University popup.description2 Object of research - mass media content, traditional and new formats of journalistic texts, modern advertising and PR discourse; experience of social communications in global and local contexts. The purpose of the work is the examination of the experience of applied social and communication technologies in order to optimize and increase the efficiency of communication of social actors, as well as the development and deepening of ideas about the scientific field of "social communications"; to present the concept of transformations of technical mass media in the light of the latest media technologies and substantiation of the role of local mass media in total relations. Research methods - observation, fact-selection method, monitoring, content analysis, narrative analysis, sociological research methods. The results of the study are of practical significance and are recommended for use in public practice for use by social media entities (including practitioners in advertising and PR departments) for self-control and increase the level of efficiency. Research materials can be used to train specialists in the field of knowledge 061 "Journalism" in courses of lectures, special courses, seminars. Collected and commented information can also contribute to the formation of a database of information models of the modern information space of Ukraine. The results of research work are based on modern social communication experience and will have the opportunity to enrich the theory of social communications in methodological and methodological aspects. The main results of the study are thorough for building conceptual models of social communication entities working in different areas of socio-cultural reality, and predict communication trends in the near future, as they are based on diagnostics of communication work of modern agents of PR, advertising, journalism and others. fields. Thus, the passive role of the media in reflecting the initiatives of citizens on social networks   Product Description popup.authors Azіeіev Serhiі V Broshkova Svitlana L Vystavkina Daria O Lakomska Inna V Orlova Olena M Polyuha Vasil A Ponomarenko Tetiana V Khobta Olena I Chervinchuk Alina O Yarotska Halуna S popup.nrat_date 2021-03-17 Close