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Information × Registration Number 0221U104791, 0121U109255 , R & D reports Title Improving sales policy for high-tech products popup.stage_title Head Ptashchenko Olena V., Доктор економічних наук Registration Date 13-04-2021 Organization Simon Kuznets Kharkiv National University of Economics popup.description2 The object of study - the process of forming a modern set of sales policy for high-tech products. The subject of research - theoretical and methodological principles and applied aspects of the use of marketing tools for an effective set of sales policy for high-tech products. The purpose of the work is to develop methodological approaches to the systematic study of the optimal tools for improving sales policy for high-tech products. Research methods - comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction, graphic. The implementation of the proposed methodological and practical recommendations will increase the efficiency of the enterprise with the improvement of financial and economic indicators of its activities. KEY WORDS: sales policy, high-tech sphere, high-tech products, improvement of sales policy of high-tech products Product Description popup.authors Kovalchuk Krуstуna V Kushch Yana M Nazarova Svitlana O Ptashchenko Olena V Chepeliuk Marharyta I popup.nrat_date 2021-04-13 Close