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Information × Registration Number 0221U105222, 0121U110831 , R & D reports Title Research of information tools of marketing policy at the regional and international levels popup.stage_title Head Zherebiatnikova Iryna V., Registration Date 14-06-2021 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  The object of study - the process of forming modern marketing tools for marketing policy of the enterprise at the regional and international levels. The subject of research - theoretical and methodological principles and applied aspects of the use of information tools in the marketing activities of the enterprise at the regional and international levels. The purpose of the work is to develop elements for improving the use of information tools of marketing policy; practical recommendations for monitoring the information tools of marketing policy at the regional and international levels. Research methods - comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction. The implementation of the proposed methodological and practical recommendations will increase the efficiency of the enterprise with the improvement of financial and economic indicators of its activities. KEY WORDS: marketing tools, Internet marketing, marketing strategy, improvement of information tools of marketing policy, international marketing. Product Description popup.authors Gorbachov Anton V Zherebiatnikova Iryna V popup.nrat_date 2021-06-14 Close