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Information × Registration Number 0221U105305, 0121U107469 , R & D reports Title Information and analytical support of marketing in modern conditions popup.stage_title Head Hrynevych Liudmyla V., Доктор економічних наук Registration Date 25-06-2021 Organization Simon Kuznets Kharkiv National University of Economics popup.description2 The purpose of the work is theoretical substantiation and development of practical recommendations for the use of modern information and analytical support in various areas of marketing for making effective marketing decisions. The object of research - the processes of formation and use of information and analytical support in marketing. The subject of research - theoretical aspects and practical recommendations for the use of information and analytical support to justify marketing decisions. The main results of the study and their scientific novelty are as follows: features of formation and parameters of marketing information flows at the enterprise are revealed; a study of the marketing information system as a tool for organizing the process of development, adoption and implementation of marketing decisions in the management system of a modern enterprise; the existing approaches to the use of information and analytical support of marketing at the enterprise are investigated, recommendations for the improvement of marketing activities with the help of modern information and analytical support and information technologies are given; the possibility and necessity of improvement of information support of processes of decision-making of innovative decisions and innovative activity at the enterprise with optimization of external and internal information flows at interaction, in particular partnership relations within marketing activity are substantiated; the use of information technologies at modern enterprises and their role in marketing management are analyzed; Product Description popup.authors Bielikova Nadiia V Grynevych Liudmyla V Dagli Iryna I Dzenis Viktoriia O Lysytsya Nadiya M Orlov Petrо A Prytychenko Tamara I Rozhko Viktor I Ter-Karapetyants Yuliya M Us Maryna I Kholodnyi Hennadii O popup.nrat_date 2021-06-25 Close