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Information × Registration Number 0221U105326, 0121U110530 , R & D reports Title Development of the company's communication strategy popup.stage_title Head Bielikova Yuliia V., к.соц.н. Registration Date 25-06-2021 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  SRW report: 88 pages, 2 hours, 8 tables, 24 figures, 9 appendix, 48 sources. COMMUNICATION STRATEGY, PROMOTION, BRANDING, SOCIAL NETWORK INSTAGRAM, CORPORATE STYLE, WEBSITE, CONCEPT OF UNIVERSAL DESIGN. The object of the research is the company's communication strategy. The purpose of the work is to develop the company's communication strategy. Research methods - content analysis of the company's competitor's pages at the social network Instagram, SWOT-analysis of the company's activities, analysis of target audiences by censydiam methodics, analysis of the site and corporate identity, comparison, synthesis and generalization at the process of creating recommendations for communication strategy optimization. The peculiarities of the company's target audience are analyzed, the analysis of sites and pages at the social network Instagram of the company and competitors are made, that allowed to form the uniqueness of the company through the application of the concept of universal design. As a result of the analysis recommendations for optimizing the work at the social network Instagram were provided; recommendations for optimizing the company's website were suggested; elements of corporate style: logo, business card, corporate calendar were created. The developed communication strategy of the company was used in the process of positioning and promotion of metal products of Investprom Group LLC: media plan of work at the social network Instagram, improvement of the company's website, development of corporate style elements. Socio-economic efficiency of work is to optimize the communication strategy of the company, which is aimed to attract new customers and intensify work with existing customers. The social effectiveness of the developed strategy is revealed through the emphasis at the company's inclusive practices, the values of diversity and accessibility. Product Description popup.authors Byelikova Yulia V Sorokina Anna V Shvets Daria V popup.nrat_date 2021-06-25 Close