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Information × Registration Number 0221U105340, 0120U100524 , R & D reports Title Strategic Management of foreign economic performance of enterprises popup.stage_title Head Shtal Tetiana V., Доктор економічних наук Registration Date 29-06-2021 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  Methods for assessing the level of development of the export potential of the enterprise are proposed; the model of definition of an integral indicator of a level of development of export potential of the enterprise is given; received further development of the formation of cluster mechanisms in the foreign economic activity of enterprises; the essence of the cluster concept is revealed and the experience of using clusters abroad is analyzed; the possibility of creating clusters in the field of foreign economic activity is substantiated; the theoretical aspects of research of strategies of the international marketing at an exit of the companies on foreign markets are considered; the classification of ways to enter new foreign markets according to the degree of management risk is provided; improved the method of parametric analysis based on compensatory and non-compensatory assessments of the company's position in the foreign market; improved methodological approach to determining the marketing strategy of foreign economic activity of the enterprise on the basis of building a tree of goals in terms of calculating cash flows and net cash value; the strategic and tactical planning of competitiveness of the machine - building enterprise is substantiated, the toolkit of tactical planning of competitiveness of the enterprise is presented. Product Description popup.authors Astakhova Iryna E Bestuzheva Svitlana V Kozub Viкtoriia O Piddubna Liudmyla I Piddubniy Ivan O Proskurnina Nadiia V Reznikova Tetiana O popup.nrat_date 2021-06-29 Close