Search academic texts

Information × Registration Number 0221U105459, 0119U103194 , R & D reports Title Marketing support for territorial development management in the context of European integration processes popup.stage_title Head Smerichevski Sergii F., Доктор економічних наук Registration Date 07-07-2021 Organization National Aviation University popup.description2  The goal of the study is to substantiate the theoretical and methodological foundations and develop scientific and practical recommendations for the management of marketing areas in terms of European integration and decentralization processes. The paper investigates: - the current state of development of European integration and decentralization processes in Ukraine; - modern methods of analysis of marketing potential of territories; - strategic approaches to managing the development of the territory; - methods of forecasting the development of territories; - promising methods of managing marketing tools of territories; - features of formation and management of brands of territories; - marketing tools that contribute to the formation of the image of the territories; - features of formation and functioning of territorial clusters. The results are: - the necessity of introduction of marketing tools in the practice of territorial development management in the conditions of European integration and decentralization processes in Ukraine is substantiated; - perspective strategies of development of territories on the basis of principles of marketing are allocated; - the expediency of application of separate methods and tools of marketing researches of territories is substantiated; - the use of methods of the theory of system limitations in the practice of territory marketing management is proposed; - the sequence of formation of the Road Map with the help of the Forsyth rhombus is offered; - proposed ways of forming and managing brands of territories; - promising methods of analysis of marketing opportunities of territories are allocated; - the model for assessing the territorial attractiveness of the CLUSTER is proposed   Product Description popup.authors Astakhov Kyryl V. Kyrylenko Oksana M. Kolesnyk Maksym V. Krapko Olena M. Petropavlovska Svitlana Ye. Polous Olha V. Radchenko Ganna A. Radchenko Olena A. Ramenska Svitlana Ye. Sibruk Anastasiya V. Sibruk Viktor L. Smerichevskyi Serhii F. Fisun Yuliia V. Yakivchenko Andrii M. popup.nrat_date 2021-07-07 Close