Search academic texts

Information × Registration Number 0221U105502, 0120U104007 , R & D reports Title Marketing mechanism for managing the development of an industrial region: an innovative approach. popup.stage_title Head Fomichenko Inna P., Кандидат економічних наук Registration Date 15-07-2021 Organization Donbass State Engineering Academy popup.description2  Object of research process of development of marketing of territories in the system of socio-economic development of territorial formations. Subject of research: theoretical, methodological bases and mechanisms of providing of socio-economic development of territories on the basis of marketing of territories. The purpose of the study: research of theoretical and methodological approaches to the formation of the mechanism of development of territorial entities on the basis of marketing of territories and innovative approach. Achieving this goal led to the formulation and solution of the following tasks of methodological and practical nature: research experience of strategic management based on the use of marketing approach; study of organizational and economic processes that shape the level of competitiveness of the region in domestic and foreign markets, proving the need to use environmental marketing tools in the implementation of the concept of sustainable development of the region; substantiation of the use of self-marketing as a way of forming the human potential of the territory; analysis of the formation of innovation and investment attractiveness of post-conflict areas. Research results: the theoretical and methodological bases of formation of marketing paradigm of development of territories are investigated and the role of marketing of territories in system of social and economic development of regions is defined. Scope: methodical basis of research of approaches to definition of conceptual provisions of development of methodological maintenance of the marketing mechanism of management of development of industrial region taking into account an innovative component. Further use of the results of the study will explore the applied aspects of the implementation of strategic plans for regional development, analyze the mechanisms and processes of regulation of regional policy in the management of socio-economic development of the region on the basis of marketing Product Description popup.authors Barkova Svitlana O. Byvsheva Lada О. Brant Nikita А. Burtseva Olena Y. Voloshina Olena O. Loboda Daria О. Myronenko Yevhen V. Pozniakova Oksana О. Stashkevych Ihor I. Fomichenko Inna P. Shashko Viktoriia О. Shevchenko Olena O. Shubna Olena V. popup.nrat_date 2021-07-15 Close