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Information × Registration Number 0221U105899, 0121U112264 , R & D reports Title Improving the competitiveness of entrepreneurial activity: international and regional levels popup.stage_title Head Ptashchenko Olena V, д.е.н. Registration Date 07-09-2021 Organization Simon Kuznets Kharkiv National University of Economics popup.description2 The object of research - the process of forming a set of strategic marketing tools and optimization of management actions to ensure the competitiveness of business. The subject of research - theoretical and methodological principles and applied aspects of the use of marketing tools and optimization of a set of management actions to ensure the competitiveness of entrepreneurial activity. The purpose of the work is to develop methodological approaches to the use of strategic tools of marketing activities and the organization of the system of economic security of entrepreneurial activity. Research methods - comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction, graphic. The implementation of the proposed methodological and practical recommendations will increase the efficiency of the enterprise with the improvement of financial and economic indicators of its activities. KEYWORDS: security, business, competitiveness, marketing tools, management Product Description popup.authors Voronuk Yevgeniya V Kutsenko Katerуna I Kushch Yana M Ptashchenko Olena Valerijivna Chepelyuk Margarita I popup.nrat_date 2021-09-07 Close