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Information × Registration Number 0221U105987, 0121U110069 , R & D reports Title Priorities of development of marketing and innovations of taxi service providers in the market of Ternopil region in the context of sustainable development of the city popup.stage_title Head Borysova Tetiana M., доктор економічних наук Registration Date 21-09-2021 Organization Western Ukrainian National University popup.description2  The object of research is the process of marketing and innovation activities of public transport service providers. The purpose of the project is to prioritize the development of marketing and innovations of taxi service providers in the market of Ternopil region in the context of sustainable development. Research methods - dialectical method of cognition, fundamental analysis, retrospective analysis, method of argumentation; methods of strategic analysis, abstract-logical, comparative-statistical analysis, tabular-graphic, monographic, sociological and expert surveys, grouping and questionnaires, index, induction and deduction, theory of systems analysis; cluster analysis, ranking method. The results of the study and their scientific novelty: further developed scientific and methodological approach to identifying indicators that reflect the level of service quality and innovative development that will allow the management of public transport to identify and strengthen key marketing factors that most significantly affect the level of social, environmental and economic effects; the methodical approach to estimation of indicators of innovative development of researched subjects is improved that will allow the management of subjects of sphere of transport to define available and desirable strategic position of the subject concerning competitors, considering level of ecological friendliness of vehicles, level of business automation and relative size of taxi services. vehicles to the largest competitor in the local market; the methodical approach to grouping of researched subjects for definition of approaches to the organization of innovative development in rather homogeneous groups is improved. To this end, a cluster analysis was carried out, which allowed to substantiate the feasibility of developing differentiated approaches for enterprises of different sizes with different levels of environmental friendliness of vehicles and business automation. Product Description popup.authors Ivanechko Nelia R. Borysova Tetiana M. Borysiak Olena V. Dudar Volodymyr T. Okrepkyi Rostyslav B. Khrupovych Svitlana Ye. popup.nrat_date 2021-09-21 Close