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Information × Registration Number 0221U106022, 0121U112162 , R & D reports Title Marketing research of the printing services market popup.stage_title Head Grynevych Liudmyla V., д.е.н. Registration Date 23-09-2021 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  In conditions of fierce competition in the market of printing and printing services, it is necessary to constantly improve the existing range and find new tools to influence, attract and retain new customers, create a stable base of regular customers by increasing the company's visibility. Today, one of the tasks of enterprises in this area is to form customer loyalty, primarily to the brand itself, and not to a particular service or product. Currently, the ability to store photos, documents and other necessary documentation in virtual storage banks significantly reduces people's need for "physical" availability. This situation, on the one hand, has a negative impact on the profitability of the printing market, but, on the other hand, makes it possible to generate demand using new methods and tools. The object of study are enterprises in the field of printing services. The subject of research is the marketing strategy of promotion of companies specializing in the production of printing and printing products. Purpose: to substantiate the methodological approach to creating a marketing strategy to promote the company in the market of printing services. Tasks: to study the marketing strategy of promotion, taking into account foreign and domestic experience; research of features of promotion of the companies in the modern market of polygraphic and printing services; analysis of external and internal environment (SWOT - analysis); development of methods for promoting the company in the market of printing services. The results of the study - the work is focused on solving current problems of integrated marketing communications in this area. The work may be of interest to professionals in the field of advertising and public relations, promoting companies in the market of printing and printing services. Product Description popup.authors Vovk Volodymyr A. Grynevych Liudmyla Volodymyrivna Rozhko Viktor I Us Maryna I Chupryna Yanina popup.nrat_date 2021-09-23 Close