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Information × Registration Number 0221U106052, 0121U111025 , R & D reports Title Formation of marketing strategy in the direction of expanding markets popup.stage_title Head Kulchytska Nadiia Yе., Кандидат економічних наук Registration Date 04-10-2021 Organization Western Ukrainian National University popup.description2 The object of research is the marketing strategy of a private individual. The purpose of the study is to substantiate the theoretical and practical foundations of the formation of the marketing strategy of the business entity in the direction of expanding markets. Research methods - observation, comparison, analysis and synthesis, induction and deduction, theoretical generalization, evaluation and comparison, abstraction and generalization, graphical method. Theoretical results - research of theoretical and practical aspects of formation of marketing strategy in the direction of maintenance of expansion of markets of the enterprise. Practical results - the basic marketing strategy is determined taking into account a number of factors: the size of the local market, the level of competition in it, the level of supply and demand, the degree of globalization of competitors, the availability of resources and competitive advantages; the principles and stages of implementation of marketing strategy in the direction of expansion of the market of sale of production are opened; long-term decisions on ways to bring products to customers through the use of internal reserves and external market infrastructure have been identified. Product Description popup.authors popup.nrat_date 2021-10-04 Close