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Information × Registration Number 0221U106162, 0121U111646 , R & D reports Title Theoretical aspects and applied solutions for marketing management of network enterprises of restaurant business popup.stage_title Head Vedmid Nadiia Ivanivna, Registration Date 28-10-2021 Organization Kyiv National University of Trade and Economics popup.description2 The problem of managing the marketing activities of the enterprise is one of the most ambiguously interpreted in economics. Relevance of research. Current trends in market development justify the need to find new views on the problem of marketing activities. Accordingly, most authors in the interpretation of the essence of marketing distinguish the following approaches: marketing as an independent type of business; marketing as a modern vision of business philosophy, marketing as a function of management; marketing as a methodology of activity; marketing as a process of planning and implementation.  Product Description popup.authors Boiko Marharyta H. Vasilieva Olena O KOSAR OLEKSANDR V. Kulyk Maria V Melnychenko Svitlana V Okhrimenko Alla Hryhorivna Romanchuk Liudmyla Dmytrivna Tkachuk Tetyana M. popup.nrat_date 2021-10-28 Close