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Information × Registration Number 0221U106362, 0121U113244 , R & D reports Title Methodical maintenance of competitiveness of the enterprise in the conditions of digitalization popup.stage_title Head Otenko Iryna P, д.е.н. Registration Date 01-12-2021 Organization Simon Kuznets Kharkiv National University of Economics popup.description2 The object of study - the process of enterprise development in terms of digitalization. The subject of research - theoretical and methodological principles and applied aspects of enterprise development in the context of digitalization. The purpose of the work is to develop methodological approaches to the systematic study of the optimal tools for improving the development process in the context of digitalization. Research methods - comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction, graphic. Implementation of the proposed methodological and practical recommendations will increase the efficiency of the enterprise with the improvement of financial and economic indicators of its activities. KEY WORDS: GLOBALIZATION, DIGITALIZATION, INTERNATIONAL MARKETING, MARKETING ACTIVITIES, INTERNATIONAL MARKETS, ECONOMIC Product Description popup.authors Gron Oleksandra V Kovalchuk Krуstуna V Kulinich Anton S Kutsenko Katerуna I Otenko Iryna P Podorozhnia Margarita R Satusheva Karyna V popup.nrat_date 2021-12-01 Close