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Registration Number

0221U106464, 0121U114081 , R & D reports

Title

Management of the company's image in the process of innovation

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Head

Veretennykova Hanna B., к.е.н.

Registration Date

07-12-2021

Organization

Simon Kuznets Kharkiv National University of Economics

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 The purpose of the work is to improve the assessment of the image of the enterprise LTD «Production enterprise GERMES BUD». The object of study is the management by image of the enterprise as a complex socio-economic phenomenon. The subject of the study are theoretical and methodological provisions for assessing the image of the enterprise by its components. Provides an essential description of investment as baes innovation activities, investment activities, innovation activities, the concept of "image of the enterprise", the types of image and the main most common methods of its evaluation. Provides proposals for assessing the image of the company by components, conducted an expert survey and assessed the image not only for the company LTD «Production enterprise GERMES BUD», but also for other enterprises in the Kharkiv region. Recommendations for improving the image are offered. The economic efficiency of the proposed measures and the scientific and practical level of the thesis proposals are calculated. Key words: image, innovation activity, image components, economic efficiency, scientific and practical level.

Product Description

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Veretennykova Hanna B.
Demchenko Hanna V

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2021-12-07