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Information × Registration Number 0221U106520, 0121U113109 , R & D reports Title Providing the resource potential of domestic tourism using innovative marketing technologies popup.stage_title Head Akhmedova Olena O., к.держ.упр. Registration Date 09-12-2021 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  The purpose of the study – theoretical and methodological support development of the domestic tourism resource potential for the formation of its development strategy based on using innovative marketing technologies. The study analyzes domestic tourism, namely its subspecies - nostalgic and ethnographic, in terms of their distribution in Ukraine. It was found that nostalgic and ethnographic tourism are one of the most promising domestic tourism areas, thanks to the rich historical and cultural heritage of the Ukrainian people. The use of relationship marketing for domestic tourism development has been explored. Relationship marketing tools for building a single destination brand have been identified. The personalization role of offers for domestic tourism marketing is revealed. A conceptual approach to the economic support of interaction between small and large tourism enterprises is proposed. The dynamics is investigated and the main modern interaction trends of different-sized subjects of Ukraine tourist market are determined. The possibilities are analyzed and an approach to the use of specialized information systems as a means of ensuring the small and large tourism enterprises interaction is proposed. The object of the research is the process of introducing innovative marketing technologies to ensure the resource potential of domestic tourism. The subject of the research is innovative marketing technologies to determine the level of provision of the resource potential of domestic tourism. Scientific novelty is the introduction of innovative marketing technologies to ensure the resource potential of domestic tourism. The main results obtained during the study are implemented in the activities of the PRIVATE SHAREHOLDER PARTNERSHIP “HOTEL“ KHARKIV ”. Product Description popup.authors Akhmedova Olena O. Kasenkova Kateryna V Pudrovska Maryna Semkiv Mariana O Sushchenko Serhii S popup.nrat_date 2021-12-09 Close